We download the free app, try it maybe once, and then never again. Research by mobile intelligence firm, Quettra, found that the average app loses 77% of its users within the first three days after the install, 90% within the first 30 days, and 95% within the first 90. All that effort, expense and energy that went into creating things that nobody is using. The energy it cost to download for that one single use. But it’s okay because it was free. Free costs the Earth. Few business models are causing more long-term damage to our environment than the “free” model because it is based on the twin evils of waste and advertising.
Gerry McGovern, World Wide Waste April, 2020